Case Study
Millet Sports
Supporting a former JD Sports fascia with social media, paid ads, email campaigns and influencer activity designed to grow visibility, engagement and brand momentum.
While Millet Sports was still operating as part of the wider JD Sports group, we supported the brand across several key digital channels. The aim was to strengthen its online presence, sharpen campaign activity and help the brand connect more effectively with its audience through a more joined-up marketing approach.
The brief
The brief was to help take Millet Sports forward with more consistent and effective digital marketing. This included day-to-day social media management, Meta advertising, newsletter and email campaign support, and promotional activity designed to raise the brand’s profile.
The work needed to balance brand-building with commercial performance, using multiple channels together rather than relying on one-off activity in isolation.
How we helped
Our role covered a broad mix of digital activity. We managed the brand’s social media presence, ran Meta ad campaigns, supported newsletters and email campaigns, and helped deliver competitions and influencer-led activity that gave the brand more visibility and energy online.
Rather than treating each channel separately, the work focused on building a more connected digital presence, where paid, organic, email and promotional activity all supported the same wider brand goals.
- Social media management and content planning
- Meta paid campaign setup, management and optimisation
- Newsletter and email campaign support
- Competition planning and promotional activity
- Influencer collaboration support to build reach and relevance
The outcome
The result was a stronger and more cohesive digital presence during the period we worked on the brand, with social content, paid campaigns, email activity and promotional marketing working together more effectively. That helped Millet Sports show up with more consistency and ambition in a competitive retail space.
Although the brand no longer exists, the project remains a strong example of joined-up retail marketing, where content, performance activity and audience engagement all played a clear role in supporting growth.
“This project brought together social media, Meta ads, email campaigns, competitions and influencer activity to help Millet Sports build a stronger, more joined-up digital presence.”
Piechart Digital
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