Case Study
Totally Sports Insurance
Helping a specialist insurance broker grow through high quality lead generation, paid social, Google PPC, creative and digital systems that support the full sales journey.
Totally Sports Insurance is an insurance broker based in Cheadle, Greater Manchester, specialising in personal injury cover that protects people financially if they are injured and unable to work. Their audience includes participants in sports such as motocross, mountain biking and rugby, as well as people who need cover for accidents at work, at home or elsewhere. Our role has been to help drive consistent, high quality leads into the business and support the wider digital setup around that growth.
The brief
The goal was to help Totally Sports Insurance generate a steady flow of stronger, more relevant enquiries from people actively looking for personal injury cover. Because the product is closely tied to income protection and real-life financial risk, the marketing needed to be clear, trustworthy and built around the actual concerns of the target audience.
This was not just about running ads. It was about supporting the wider digital journey end to end, from the creative and messaging people first saw, through to landing pages, websites, CRM infrastructure and the handoff of leads into the sales team.
How we helped
Our work with Totally Sports Insurance has covered the full digital marketing picture. We run paid Facebook and Instagram ads, manage Google PPC, create campaign creative for both paid and organic use, and build the pages and systems needed to turn interest into quality sales opportunities.
That includes websites, landing pages, promotional material and a CRM setup designed to support the sales process after a lead comes in. The emphasis throughout has been on producing high quality enquiries rather than chasing cheap, low-intent leads.
- Paid Facebook and Instagram ad management
- Google PPC campaign setup and optimisation
- Creative production for paid and organic channels
- Landing page and website builds to support conversion
- CRM development and sales journey support
- Lead generation focused on quality and relevance
The outcome
One of the clearest outcomes of the work has been growth. Within six months, the business doubled, driven by a stronger flow of high quality leads being fed directly into the sales team. That kind of result only happens when the ads, messaging, pages and systems all work together properly.
For Totally Sports Insurance, success has not just been about getting attention. It has been about attracting the right people, building trust quickly, and creating a digital setup that helps turn enquiries into real commercial value.
“Piechart Digital have played a huge part in our growth. The quality of leads coming through, the creative, the websites and the wider digital support have all helped move the business forward in a really meaningful way.”
Neil Cooper, Director, Totally Sports Insurance
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