Case Study
Bespokemon
Helping a custom Pokémon terrarium brand grow online through Meta ads, sharper targeting, stronger creative and a wider ecommerce setup.
Bespokemon creates custom Pokémon terrariums for fans who want something unique, creative and collectible. Over a two year period, we worked closely with owner Jamie Leo to build a paid social approach that could drive more consistent sales, reach the right audiences and support the brand as it grew.
The brief
The aim was to help Bespokemon generate more sales through Meta advertising, while refining the audience strategy and building a stronger route from ad click to purchase.
The brand had a distinctive product and a clear niche appeal, so the work needed to balance creative flair with practical performance marketing. That meant strong communication with the client, carefully built visuals, and a paid strategy designed to scale over time.
How we helped
Our work focused on building and managing Meta campaigns around the people most likely to connect with the product. That included narrowing in on the target audience, creating graphics to support the ads, and using a mix of prospecting, lookalike audiences and retargeting to improve performance.
Alongside the ad strategy, we also supported wider ecommerce development by helping create an online marketplace on the website. This gave the business a stronger platform for selling products at scale and made it easier to turn audience interest into actual purchases.
- Meta ad campaign setup, testing and ongoing management
- Creative graphics and ad messaging support
- Audience targeting using interest-based, lookalike and retargeting campaigns
- Website marketplace support to help broaden online sales
The outcome
The work led to a significant increase in sales, giving the business a stronger commercial footing and helping open the door to further growth. With paid ads performing well and the online sales setup becoming more established, Bespokemon was able to expand into real world events such as conventions.
For a niche product brand, that kind of growth matters. It showed that with the right targeting, creative and conversion journey in place, a specialist offering could build real momentum and scale beyond a small online audience.
“The goal was to turn a strong niche product into a stronger ecommerce brand, using paid ads, smart audience strategy and a better route to purchase.”
Piechart Digital
More work like this
Other projects from the portfolio.
Need support?
Need help with your digital marketing?
If your brand needs ads that perform, stronger creative or a website that works harder, get in touch with us.